I was brought in to design their e-commerce experience—bringing structure, clarity, and emotion to how customers discover and engage with the brand online.

This wasn’t a ground-up rebrand, but a focused effort to extend their existing identity into a refined, editorial web presence. Inspired by independent fashion magazines, I designed a clean, immersive storefront using Framer and Framer Commerce, integrated with Shopify for seamless backend management.

The interface is designed for calm, intuitive exploration. I built a custom mega navigation system to simplify browsing across collections and categories. Product cards were designed to feel minimal yet informative, featuring subtle tags like Upcycled, Unisex, and One-of-a-kind to guide conscious discovery.