On The Move
UI/UX Design • Website • Branding • Ongoing
A digital identity and product experience for On The Move—a coaching platform integrating movement, mindset, and lifestyle design. The goal was to reflect their energy and purpose through design that’s both grounded and dynamic.
The Brand
On The Move is a hybrid coaching platform built around intentional movement, habit-building, and personal transformation. It brings together coaches and clients in a system designed for long-term growth—physical, mental, and emotional.
The Challenge
Create a brand and interface that feels structured yet fluid—conveying both discipline and freedom. The platform had to be intuitive for first-time users while supporting long-term engagement and habit tracking.
The Approach
We crafted a visual identity system inspired by motion and rhythm. The UI was designed with flow in mind—guiding users seamlessly through onboarding, daily tasks, and progress tracking. The product balances warmth with clarity, reflecting the platform’s human-centered ethos.
Outcome
A brand and product that moves with intention. The result is a sleek, scalable platform that empowers users to build better habits and coaches to track real progress—bringing clarity, structure, and energy to every touchpoint.
Modular Brand System
A bold, flexible identity built to move with the brand. From logo variations to custom icons, every element works together to represent On The Move’s growing ecosystem—loud, clear, and always in motion.
Movement
A dynamic fitness dashboard that blends workout scheduling, tracking, and analytics. From strength training to stretching, every session is logged and visualized to show growth and keep users consistently moving forward.
Nutrition
Nutrition made visual, personal, and practical. From AI-driven meal suggestions to macro breakdowns and meal photo uploads, users get a plan that adapts to their goals—without losing flavor or fun.
Lifestyle
The lifestyle feature breaks your day into four intentional circles—morning, afternoon, evening, and night—each packed with habits curated by coaches. It’s a fluid, data-backed system that helps users build routines and track momentum, one day at a time.
Profile
This profile hub ties everything together—from progress stats to subscription management. Users can track milestones, earn achievement tags, and refer friends with a smooth, rewarding flow.
Website
A scroll-first experience that captures the soul of the brand. With sleek animations, powerful value props, and modular layouts, the site introduces On The Move as more than a fitness app—it’s a full-spectrum lifestyle platform.
Socials
Bite-sized value meets bold visuals. This is where movement meets marketing—real people, real wins, and playful content that extends the brand across platforms and keeps the community engaged.
Merch
Merch that walks the talk. Designed to reflect the brand’s energy and mindset, these drops feature bold statements, clean graphics, and versatile fits—fueling identity, movement, and community pride.
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